[PDF.70aj] The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

[PDF.fy32] The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

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 | #132904 in Books |  2013-08-15 | Original language:English | PDF # 1 |  11.00 x.78 x8.50l,1.77 | File type: PDF | 346 pages

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||1 of 1 people found the following review helpful.| Finally a BOK for product management and marketing! I ...|By Sean Van Tyne|Finally a BOK for product management and marketing! I found this resource well organized and a wealth of knowledge for our discipline. My product team uses it as a reference on a regular basis.|2 of 3 people found the following review helpful.| Great addition to your CPM/CPMM|About the Author|Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known org

Setting the Standard for Product Management and Marketing

Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationsh...

You easily download any file type for your device.The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide   |  Greg Geracie.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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